All posts by

Dave Riggs

One year ago, I joined Laurel & Wolf as its first marketing hire. At that time, our customer acquisition strategy relied mostly on startup press, word of mouth, and our investors.  Laurel & Wolf brought me on to scale paid acquisition, improve conversion, and ramp up overall client growth. For years, I’ve obsessed over using programmatic methods to generate revenue online.  Engineering interest started early – I began coding (Perl) at 15.  My dad and brother have been computer programmers for a combined 65 years – Dad coded for various aerospace companies most of his career, starting